Monday, 17 November 2014

A click for the Bubli in everyone of us #ToiletForBabli

Every time a Babli in a far off village uses a piece of  open land as her toilet .We are at risk of contracting a disease.  Just imagine the millions of Bubli’s and her family members out there who are defecating and Urinating in open lands and farmlands. This multiplies the risk of disease many fold. Both to those who are actively following this practice and as well as those who are in far off places.
The immediate risk is to those who do not have access to proper toilets as they are exposed to insects ,animals , bacteria’s and wild foliage. However there is also a greater risk for the women. As they face added risk of security hazards .
This is a major problem in the rural areas. Where there are no proper toilet facilities as a consequence people resort to using the open spaces.
Defecation in open leaves the faeces rotting in the open, giving a foul smell.Due to rains or presence of water bodies like open wells,rivers and streams. This can contaminate the water bodies and can result in water borne diseases It also is the breeding ground of germs and flies are often found breeding and flying around it. They then sit on open foods and contaminate it with disease causing organisms. When Babli consumes this contaminated food she is more likely ro fall ill. Dysentery is one of the  common diseases that happens and spreads due to poor hygiene and lack of  toilets contribute a great deal in its spread and turn it into an epidemic.
The situation in the cities is no different. The toilets are far and wide and are often not working or not cleaned. The numbers of toilets per hundred humans is dismally low for a populous  country like us.
What this means is that there is a Babli in every one of us. As some point or the other we have all faced a situation when we were looking for a toilet and it was nowhere to be found.
However this is all set to change thanks to Domex and its #ToiletForBabli campaign. Domex the flagship product of HUL is running the Domex Toilet Academy (DTA) programme.This academy makes toilets accessible and affordable for the general populous of our country and is also taking the initiative to promoting the benefits of clean toilets and good hygiene. There efforts have already started bearing fruits and they are actively building toilets in villages of Maharashtra and Orissa. 

With an aim of building 24000 toilets by the year 2015 we can all be part of this wonderful campaign. With every click on Domex company will provide Rs5 towards the programme.
So lets start clicking to contribute and spread the word about the #ToiletForBabli campaign.   “click” on the “Contribute Tab” on and Domex will contribute Rs.5 on your behalf to eradicate open defecation, thereby helping kids like Babli live a dignified life.

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